My business is making lampwork beads and marbles. I have read a few of my colleagues are creating their yearly business plan and that just makes my head spin. How could I possibly know what I want to accomplish in the next year? Other than sell enough beads and marbles to pay my bills and save a little cash. Though these days I think many artisans are just pleased to stay in business.
So, while I don’t write a business plan…ever, I do have goals. I have a certain amount of product I want to make each day to list on various outlets. Currently I list on Ebay, Etsy, Artfire, and my own website. I plan for two new items on ebay, two new items on etsy, one on artfire and one on my website. That is five new items in the form of a set, marble, pair, daily special, whatever. Plus I list two of my husbands marbles every day. Well, six days a week. I do not list anything new on Saturdays.
I admit, I almost never make my daily goal of new product. That takes a back seat to special orders, which I do get quite often and regularly. It is still my goal though and when I reach it I get euphoric, then I panic. It’s kind of sad in a way because I know if I met my goal I am caught up. Then I am left wondering when the next order is coming in. I know, I can be a mental case.
So my business plan is to always have new product to offer and of course provide excellent customer service. Timely emails and fast shipping. I cannot express to you enough how much these two things matter to our customer base. Yes, the product should be well made and hopefully desirable, but in this world of do it yourself service, the customer certainly notices when you go the extra distance.